Tampa, Fla., July 29, 2024 (GLOBE NEWSWIRE) — Better Choice Company Inc. (NYSE American: BTTR ) (the “Company” or (“Better Choice”), a pet health and wellness company, today announced the pricing of its underwritten public offering of an aggregate of 1,667,000 shares of its common stock (or pre-funded warrants (“Pre-funded Warrants”) in lieu thereof. Each share of common stock (or pre-funded warrant) is sold at a public offering price of $3.00 per share (including the exercise price of the pre-funded warrant).underwriters a 45-day option to purchase up to an additional 100,000 common shares and/or pre-funded warrants to the public offering less the underwriting discount.

The closing of the offer is expected to take place on July 31, 2024, provided that customary closing conditions are met. The Company intends to use the net proceeds from this offering for general corporate purposes, including working capital, sales and marketing and operating expenses.

ThinkEquity is acting as the sole book-runner for the offering.

A registration statement on Form S-1 (File No. 333-280714) relating to the offering was filed with the Securities and Exchange Commission (“SEC”) and became effective on July 29, 2024. This offering is being made only by means of a prospectus. Copies of the final prospectus, when available, may be obtained from ThinkEquity, 17 State Street, 41^St Floor, New York, New York 10004. The final prospectus will be filed with the SEC and will be available on the SEC’s website at https://www.sec.gov.

This press release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction.

About Better Choice Company Inc.

Better Choice Company Inc. is a fast-growing pet health and wellness company committed to leading the industry’s shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. We take an alternative, nutrition-based approach to pet health relative to conventional dog and cat food offerings and position our portfolio of brands to capitalize on mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated track record of decades of success selling trusted pet health and wellness products and leverage our established digital footprint to empower pet parents to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo brand, which is focused on providing sustainable food and preserves from real whole meat and minimally processed raw diet dog food and treats. For more information, visit https://www.betterchoicecompany.com.

Forward-looking statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “ would,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they apply to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements on a large basis part of our current expectations and projections about future events and financial trends that we believe may affect our financial position, results, business strategy and financial needs.Some or all of the results expected from these forward-looking statements may not be achieved.Additional information about the company’s risk factors our filings with the SEC.Any forward-looking statements made by us speak only as of the date they are made.Factors or events that could cause our actual results to differ may arise from time to time, and it is not possible for us to predict. all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law.

Company contact:
Better Choice Company, Inc.
Kent Cunningham, CEO

Investor contact:
KCSA strategic communication
Valter Pinto, CEO
T: 212-896-1254
[email protected]